DISCOUNT CARD SYSTEMS – CONCEPTION, SOFTWARE + FULL SERVICE

Achieve your marketing and sales goals through smart customer retention

The discount is the classic service of a customer loyalty system par excellence. Already in the post-war period there were the discount stamp booklets, which are counted among the earliest forms of customer loyalty measures. Their simple and inexpensive handling has led to them being revived time and again in the context of a bonus program.

Another reason why the rebate became a bonus classic lies in the expectations and appreciation of customers. Surveys show time and again that customers want a discount in the form of cash money. A discount card system can bring about a change in customer behaviour.

What are the boundaries and benefits of a discount card system and a bonus program?

The differentiation is basically that a discount is granted directly and does not have to be a collective benefit as in a rebate program. The benefits and success are obvious, the direct discount binds the customer to your company. A discount card system can be implemented quickly, whether with a classic customer card or an app. In addition, you receive the advertising opt-in and thus valuable information about the behaviour of your customers. You can use this information to address the customers with advertising, which in turn can mean economic success for you.

Numerous companies, purchasing groups or trade associations are already successfully using a discount card system and thus strengthen their purchasing power regionally. But a discount card system is not only interesting for this target group – a well thought-out, intelligent system is also a profitable investment for cities, communities and cultural associations.

Whether a combination of discount and bonus program or a membership rewards program is right for you depends on your marketing and sales goals. The right tool for the right target group brings you maximum success. Let us show you all types of games in a personal conversation.

WHAT DO YOU WANT TO ACHIEVE?

Possible goals for your discount card systems

  • INCREASE IN CUSTOMER LOYALTY

  • HOLDING THE EXISTING CUSTOMERS

  • SALES INCREASE

  • INCREASE CUSTOMER SATISFACTION

  • INCREASE PURCHASE FREQUENCY

  • DATA COLLECTION ABOUT YOUR CUSTOMERS

  • INTENSIFICATION OF LOYALTY TO YOUR COMPANY

  • EXTEND CUSTOMER LIFE CYCLE

Let us show you how you too can benefit, call us at +49-721-98171-333 or send us an e-mail to sales@prodata.de

HOW CAN YOUR COMPANY SUCCESSFULLY INTRODUCE A CUSTOMER LOYALTY PROGRAM?

Discounts have the advantage that they are basically the simplest bonus instrument in terms of processing. We will show you how you can use a sophisticated discount card system to motivate the customer and change his behaviour, his chain of purchase arguments in your desired direction. With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation that lead to long-term customer loyalty. Start with a discount card system. Grant your customers an immediate discount and automatically learn more about your customers.

The marketing strategic goal is to achieve a win-win situation, in which the customer recognizes clear advantages beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company.

Increase the loyalty and satisfaction of your customers and your turnover.

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks as well as the setup and operation of all systems and processes in your interest. The steps to successful customer retention are as follows:

At the beginning, we work together to develop a holistic strategy, taking this into account, a concept for a customer loyalty system is then created. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the advantage elements and services of the customer loyalty system are determined. The same applies to the target groups or sub-target groups.

The aim of the conception is to successfully combine your and the customer’s wishes within a concept. Based on these goals and requirements, we plan your customer loyalty system professionally in every detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Once the conceptual specifications for your customer loyalty system have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take over the complete handling and setup of all systems, websites, processes and databases as well as the coordination with third parties.

For the administration of the necessary data and programs, we have access to the latest information and communication technologies as well as a high-performance server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes securely and technically flawlessly. Due to our modular development method, we can quickly and cost-effectively implement the desired IT processes according to your individual requirements.

PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system.

We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. So you can be sure to always be on course. Of course, we will also assist you in the optimisation and further development of your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

You can look forward to innovative ideas and their first-class implementation. You are in the best of hands at PRODATA. Get off to a successful start with us!

We can proudly look back on a multitude of successful projects.

Your direct contact

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PRODATA GmbH
Kriegsstraße 236
76135 Karlsruhe