The discount is the classic service of a customer loyalty system par excellence. Already in the post-war period there were the discount stamp booklets, which are counted among the earliest forms of customer loyalty measures. Their simple and inexpensive handling has led to them being revived time and again in the context of a bonus program.
Another reason why the rebate became a bonus classic lies in the expectations and appreciation of customers. Surveys show time and again that customers want a discount in the form of cash money. A discount card system can bring about a change in customer behaviour.
What are the boundaries and benefits of a discount card system and a bonus program?
The differentiation is basically that a discount is granted directly and does not have to be a collective benefit as in a rebate program. The benefits and success are obvious, the direct discount binds the customer to your company. A discount card system can be implemented quickly, whether with a classic customer card or an app. In addition, you receive the advertising opt-in and thus valuable information about the behaviour of your customers. You can use this information to address the customers with advertising, which in turn can mean economic success for you.
Numerous companies, purchasing groups or trade associations are already successfully using a discount card system and thus strengthen their purchasing power regionally. But a discount card system is not only interesting for this target group – a well thought-out, intelligent system is also a profitable investment for cities, communities and cultural associations.
Whether a combination of discount and bonus program or a membership rewards program is right for you depends on your marketing and sales goals. The right tool for the right target group brings you maximum success. Let us show you all types of games in a personal conversation.