B2B CUSTOMER CLUBS – CONCEPTION, SOFTWARE + FULL SERVICE FROM PRODATA
Your success advantage 2020 in multi-stage sales
You work as a manufacturer in a multi-level distribution chain and have no direct access to the market? Your sales staff maintain good contact with the wholesale trade – but you know little about the processors of your products?
We will work with you to develop a B2B customer club that will inspire your processors again and again and offer your sales partners a comprehensive, customer-centric loyalty solution.
The B2B customer club is an extremely offensive, effective and long-term relationship marketing instrument. It is the optimal instrument for building and intensifying contacts between you, your sales partners and your processors.
However, the starting situation, goals and concepts are completely different for B2B clubs than for consumer customer clubs.
Possible goals of a B2B customer club:
- Mutual strengthening in the interest and benefit of both partners
- Utilization of the full potential of your processors.
- Identifying new needs of your processors
- Support for market research
The marketing strategic goal is to achieve a win-win situation in which the processor recognizes a clear advantage over the usual price/performance ratio. A real partnership.
Let us show you how you too can benefit, call us at +49-721-98171-333 or send us an e-mail to sales@prodata.de
LASTING SUCCESS WITH B2B-CLUB EVENTS
We help you to make your customer club lively. Get to know your customers personally at a B2B club event. Act as a moderator yourself and bring your customers together. In this way you not only achieve intensive personal contact, but also increase network effects.
Practical examples of B2B club events:
Up to 80% of all processors in the trade are willing to participate in a loyalty programme.
Three steps to success
Step 1
Strategy & Conception
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer club. It is determined which goals are to be achieved. Based on this, the benefit elements and services of the customer club are determined. The same applies to the target groups or sub-target groups.
Step 2
Realization
Once the conceptual specifications for your customer club have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take care of the complete handling and setup of all systems, websites, processes and databases as well as the coordination.
Step 3
Operation
PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system. We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club.
Trust in the experience of 29 years and over 1000 successful projects.
You can look forward to innovative ideas and their first-class implementation. You are in the best of hands at PRODATA. Get off to a successful start with us!
