You work as a manufacturer in a multi-level distribution chain and have no direct access to the market? Your sales staff maintain good contact with the wholesale trade – but you know little about the processors of your products?
We will work with you to develop a B2B customer club that will inspire your processors again and again and offer your sales partners a comprehensive, customer-centric loyalty solution.
The B2B customer club is an extremely offensive, effective and long-term relationship marketing instrument. It is the optimal instrument for building and intensifying contacts between you, your sales partners and your processors.
However, the starting situation, goals and concepts are completely different for B2B clubs than for consumer customer clubs.
Possible goals of a B2B customer club:
- Mutual strengthening in the interest and benefit of both partners
- Utilization of the full potential of your processors.
- Identifying new needs of your processors
- Support for market research
The marketing strategic goal is to achieve a win-win situation in which the processor recognizes a clear advantage over the usual price/performance ratio. A real partnership.