CUSTOMER CARD SYSTEMS – CONCEPTION, SOFTWARE + FULL SERVICE

Achieve your marketing and sales goals through targeted use of customer cards

The customer card – as a classic plastic card, wallet app or smartphone app – is one of the most successful marketing instruments known to customers and accepted by up to 80% of consumers (according to statistics).

Promote the identification of the customer with your business through a customer card. Especially regular customers are rewarded with this system. Grant your customers a discount via the customer card or tie them up with an exciting bonus program with points. For the points you can reward your customers at the end of a year with vouchers, discounts, rewards or special offers.

This makes sense, because a large part of the profit is won through regular customers and it is usually easier and cheaper to keep a regular customer than to win a new one.

An individually designed customer card with exclusive benefits can also be a unique selling point of your business. In addition, your customers voluntarily reveal their habits, interests and opt-ins, and you can advertise even better and more efficiently. You receive all important data in concrete figures at a glance and can track the use of the card and special offers closely. For example, the fashion chain ADLER, which records over 90% of its sales with 3.7 million customer cards, uses this data to send out targeted mailings and personalize them. Zalando uses the data from the customer app to continuously work on size recommendations. Already today, every user sees a different offer in the Zalando app – specifically tailored to him.

Increase the loyalty and satisfaction of your customers and your turnover.

WHAT DO YOU WANT TO ACHIEVE?

  • INCREASE IN CUSTOMER LOYALTY

  • HOLDING THE EXISTING CUSTOMERS

  • WINNING BACK CUSTOMERS

  • INCREASE THE VALUE OF THE CUSTOMERS’ SHOPPING CART

  • INCREASE CUSTOMER SATISFACTION

  • INCREASE PURCHASE FREQUENCY

  • DATA COLLECTION ABOUT YOUR CUSTOMERS

  • INTENSIFICATION OF LOYALTY TO YOUR COMPANY

  • EXTEND CUSTOMER LIFE CYCLE

  • MORE REVENUE/REVENUE PER CUSTOMER

Let us show you how you too can benefit, call us at +49-721-98171-333 or send us an e-mail to sales@prodata.de

HOW TO SAFELY ACHIEVE THE GOAL OF CUSTOMER LOYALTY

More than 50 % of all customer loyalty systems and customer loyalty programs on the market are flopping or failing to achieve their economic targets. Setting up any standard scope of services or anything that can be delivered free of charge within the company as a customer loyalty program is a sure way to failure. The professional conception of a successful customer loyalty strategy is one of the most important factors for your success.

PRODATA will be happy to assist you with a proven methodology. We will guide you safely through all questions and decisions and thus design a successful and individually tailored customer loyalty concept for you and your customers.

How do we proceed? First of all, a concept for your customer loyalty system is developed together. Based on about 400 questions, we will methodically guide you to your goal of motivating and guiding the customer, as well as the communication, technology, profitability and controlling we need to achieve this.

From hundreds of possible benefit types, thousands of products and tens of different benefit and manipulation methodologies, we select the benefits that are right for you and your customers. With the aim of achieving maximum traction and attractiveness for your customers and for you that it still pays off. It is our goal to optimize your advantage here – creativity beats money.

Based on this, the individual elements and services are professionally planned down to the last detail and recorded in a final decision paper. The result is a concept that includes the strategy and the technical implementation as well as the economic efficiency and serves as a decision paper for the release of the implementation.

The next step is to set up all systems, interfaces, logistics, campaigns and communication tools for you. After an extensive test, your new customer loyalty system is launched and successfully introduced to the market in accordance with the communication concept. In addition to all daily tasks and jobs, we are happy to take over the cyclical control of the target parameters with you. Continuous further development and optimisation ensures lasting success.

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks as well as the setup and operation of all systems and processes in your interest. The steps to successful customer retention are as follows:

At the beginning, we work together to develop a holistic strategy, taking this into account, a concept for a customer loyalty system is then created. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the advantage elements and services of the customer loyalty system are determined. The same applies to the target groups or sub-target groups.

The aim of the conception is to successfully combine your and the customer’s wishes within a concept. Based on these goals and requirements, we plan your customer loyalty system professionally in every detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Once the conceptual specifications for your customer loyalty system have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take over the complete handling and setup of all systems, websites, processes and databases as well as the coordination with third parties.

For the administration of the necessary data and programs, we have access to the latest information and communication technologies as well as a high-performance server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes securely and technically flawlessly. Due to our modular development method, we can quickly and cost-effectively implement the desired IT processes according to your individual requirements.

PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system.

We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. So you can be sure to always be on course. Of course, we will also assist you in the optimisation and further development of your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

You can look forward to innovative ideas and their first-class implementation. You are in the best of hands at PRODATA. Get off to a successful start with us!

We can proudly look back on a multitude of successful projects.

Your direct contact

Adress

PRODATA GmbH
Kriegsstraße 236
76135 Karlsruhe