The customer card – as a classic plastic card, wallet app or smartphone app – is one of the most successful marketing instruments known to customers and accepted by up to 80% of consumers (according to statistics).
Promote the identification of the customer with your business through a customer card. Especially regular customers are rewarded with this system. Grant your customers a discount via the customer card or tie them up with an exciting bonus program with points. For the points you can reward your customers at the end of a year with vouchers, discounts, rewards or special offers.
This makes sense, because a large part of the profit is won through regular customers and it is usually easier and cheaper to keep a regular customer than to win a new one.
An individually designed customer card with exclusive benefits can also be a unique selling point of your business. In addition, your customers voluntarily reveal their habits, interests and opt-ins, and you can advertise even better and more efficiently. You receive all important data in concrete figures at a glance and can track the use of the card and special offers closely. For example, the fashion chain ADLER, which records over 90% of its sales with 3.7 million customer cards, uses this data to send out targeted mailings and personalize them. Zalando uses the data from the customer app to continuously work on size recommendations. Already today, every user sees a different offer in the Zalando app – specifically tailored to him.
Increase the loyalty and satisfaction of your customers and your turnover.