Bonus systems, customer club, loyalty cards, VIP clubs, retailers club, bonus shops

Surely you know the problem from your daily work, that price is becoming more and more important and other arguments are losing importance. Loyalty to your products and services and especially to your brand is decreasing.

The customer obtains information again with every purchase. The competition from the internet and price comparison, makes the fight for the customer more and more difficult. How can one break out of this ruinous downward spiral and bind the customer permanently to himself? The solution is the different types of customer loyalty systems.

How would it be if your customers would voluntarily provide for more sales and a higher purchase frequency and thus increase loyalty to your products and services?

In addition, your customers voluntarily reveal their habits, interests and opt-ins and you can advertise even better and more efficiently.
This and much more can be achieved by modern customer loyalty systems and customer loyalty programs.

What do you want to achieve?

  • Increase of customer loyalty

  • Increase in turnover

  • Keeping existing customers

  • win back customers

  • Increase purchase frequency

  • Data acquisition about your customers

  • Extend customer life cycle

  • more turnover/revenue per customer

Let us show you how you too can benefit, call us at +49-721-98171-333 or send us an e-mail to

A few selected facts and figures about customer loyalty programs

  • it is 7-10 times more effective to retain existing customers than to acquire new customers
  • more than 50 % of all customer loyalty systems on the market do not meet the economic targets
  • the successful customer loyalty programs can generate a lift in turnover of 15 % – 45 % in the participating target group
  • approx. 40-60 % of all potential customers participate at most in the customer loyalty system

Conclusion: If a customer loyalty system is successful, it can contribute massively to the economic goals of your company.

What makes a customer loyalty program so successful?

With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond the price. Suddenly the price/performance ratio becomes only one of several factors for a purchase.

If you manage to motivate the customer and change his behaviour, his purchase argumentation chain in your desired direction, you have won him permanently.

The marketing strategic goal is to achieve a win-win situation, in which the customer recognizes clear advantages beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company.

In this way you can increase the loyalty and satisfaction of your customers and your turnover.

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks as well as the setup and operation of all systems and processes in your interest. The steps to successful customer retention are as follows:

Step 1

Strategy & Conception

At the beginning, we work together to develop a holistic strategy, under consideration of which a concept for a customer loyalty system is then created. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. The same applies to the target groups or sub-target groups.

The aim of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Step 2


Once the conceptual specifications for your customer loyalty system have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take over the complete handling and setup of all systems, websites, processes and databases as well as the coordination with third parties.

For the administration of the necessary data and programs, we have access to the latest information and communication technologies as well as a high-performance server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes securely and technically flawlessly. Due to our modular development method, we can quickly and cost-effectively implement the desired IT processes according to your individual requirements.

Step 3

Operation, reporting and further development

PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system.

We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. Of course, we will also assist you in the optimisation and further development of your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

You can look forward to innovative ideas and their first-class implementation. You are in the best of hands at PRODATA. Get off to a successful start with us!

We can proudly look back on numerous successful projects.

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Kriegsstraße 236
76135 Karlsruhe