• realize your ideas.

    consulting for optimized processes, projects and results.

  • sure to target.

    methodically hedged consulting concepts.

  • communication in perfection.

    communication concepts and their implementation planned perfectly.

  • system-design.

    efficient workflow.

Conception, Development and Optimization of campaigns

for direct sales, direct marketing, database marketing and e-commerce

Campaign management – what is it an who needs it?

Basically every company has already a campaign management if it operates direct marketing or ecommerce. But if you want to carry out different campaigns and complex actions with many customers then you are depended on professional support.

PRODATA is your partner for organization, realization and optimization of all kinds of communicaton and marketing methods.

What you want to achieve?

your aims

  • Efficient development of different, concurrent expired marketing campaigns

  • Individualized, automated marketing and dialog communication for different customer segments

  • Cross medial- the utilization of all communication possibilities

  • Optimized sale depending on the purchase probability

  • Increase in sales and minimization of scattering loss

PRODATA has the solution!

PRODATA offers you a full-service campaign management. We are your professional contact person from the organization up to the analysis of your marketing methods.   At the beginning we develop a conception and arrange the particular campaign steps. PRODATA offers you the technical conditions based on the developed conception and constructs the necessary communication methods.   In order to select the right target group of the campaign we edit your address data and compose then a target group cluster within your data base. While the campaign is operated, PRODATA is managing and controlling continuously the single activities. Additionally to that PRODATA optimizes the target group address. Finally PRODATA analysis and evaluates the operated campaigns. The gained information provides a basis for the optimization of the next campaigns.

Our successful campaign management includes for example the following services

  • Development, assembling and optimization of the campaign

  • Winning and acquisition of new partnerships

  • Realization of the campaign

  • Responsemanagement

  • Controlling/observation of the campaign production

  • Development and control of customer acquisitions

  • Lead generation/optimization

  • Lead management

  • We develop, establish and oversee continuous EDV-sale processes

  • Import of measure and regulator circuit

  • Optimization of the target groups

  • Stochastic probability of purchase

  • Continuing reporting and dashboard-monitoring

  • and many more

Trust on the experience of 29 years and over 1.000 successful projects

Look forward to innovative ideas and their implementation class. Your are in good company at PRODATA. Start with us successfully!

Proudly we can look back on a variety of successful projects.

Your direct contact


Kriegsstraße 236
76135 Karlsruhe