In general, every company that does direct marketing and sales or e-commerce more or less runs a campaign management. For many companies, however, it is a problem to successfully coordinate their advertising messages and therefore ensure an optimal target group approach.
This requires exact planning of the campaigns, their implementation and of course their evaluation. And when it comes to handling various parallel running campaigns and complex processes with a large number of customers and interested parties, professional help is needed.
PRODATA offers you a full service campaign management. We are your professional partner from the planning and implementation to the analysis of your communication measures. At the beginning, we create a concept together and plan the individual campaign steps. Based on this concept PRODATA creates the technical requirements and establishes the necessary communication channels.
For the exact selection of the campaign target group, we now prepare your address data and form target group clusters within your customer database.
During the execution of the campaigns, we control and monitor the individual actions continuously and optimise the target group approach on an ongoing basis. Finally, PRODATA analyses and evaluates the actions carried out. The information gained from this forms the basis for optimising future campaigns.
PRODATA is your partner for the planning, implementation and optimisation of all communication and sales activities – cross-media across all communication channels.