For very many companies, digitization represents a challenge. Because business concepts often change fundamentally. Parallel to the development of digitization, the enormous growth of data and the challenge of processing them is also a challenge.
Digital companies and those who want to become one must face this challenge. This is the only way to ensure that decisions can be made quickly. Business Intelligence (BI) provides support in this respect.
With the help of business intelligence tools, the ranking of the customers can be made on the basis of the purchase history, such as topicality, frequency and value. This enables companies to divide their customers into more specific target groups. This enables them to optimize their sales and marketing activities in order to attract new customers and retain regular customers.
PRODATA provides you with a professional analysis of your sales and marketing data.