For very many companies, digitization represents a challenge. Because business concepts often change fundamentally. Parallel to the development of digitization, the enormous growth of data and the challenge of processing them is also a challenge.
Digital companies and those who want to become one must face this challenge. This is the only way to ensure that decisions can be made quickly. Business Intelligence (BI) provides support in this respect.
With the help of business intelligence tools, the ranking of the customers can be made on the basis of the purchase history, such as topicality, frequency and value. This enables companies to divide their customers into more specific target groups. This enables them to optimize their sales and marketing activities in order to attract new customers and retain regular customers.
PRODATA provides you with a professional analysis of your sales and marketing data.
- Strategy and conception for the development of meaningful key figures for sales and marketing
- Provision of primary data sources
- Optimization of the basic data quality
- Carrying out the methodologically sound analyses
- And the development of meaningful decision papers
This and much more we can do for you to optimize your sales and marketing based on relevant figures. To get the best possible result from the analysis, PRODATA checks your customer data for completeness and up-to-dateness before the analysis.
If necessary, we will qualify and enrich your data in advance. Afterwards a team of experienced IT analysts will perform the analysis for you using mathematical and stochastic methods tailored to your needs.
During the entire process you will be supported by a competent project manager who will monitor and control the success of your project.
Your next steps to success
Non-binding first meeting
How can we help you?
Concrete elaboration of an individual process
Implementation of your project