B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and sales—encourage your customers to collaborate more.
B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and sales—encourage your customers to collaborate more.
Customer Loyalty Reinvented:
Your Solution to Price Wars and Digital Competition
The Challenge
Due to the large number of competitors, excess capacity, and constant price comparisons, products lose their unique selling points. The digital age makes it even more difficult to build long-term customer loyalty: the competition is just a click away, and the emotional distance from the customer encourages rapid switching.
Competence and Digital Competence
The Solution
Effective customer retention rather than acquiring new customers
A customer loyalty program is between 7 and 10 times more cost-effective than constantly investing in new customers. In addition to the product, it offers attractive additional perks and exclusive benefits that positively motivate customers. Through personalized communication and targeted rewards, customers are encouraged to engage more deeply with your business. This way, you benefit in two ways: through active customer loyalty and more effective acquisition of new customers.
Our Journey
Our customer loyalty programs are tailored to your company and your goals. Drawing on our experience in both the B2B and B2C sectors, we develop the right concept for you. Drawing from a wide range of benefits and incentive products, we find the best way to build customer loyalty and boost your financial success.
Our Journey: Customized Customer Loyalty Programs for Your Success
More than 60 KPIs show measurable improvement through customer loyalty
Increase customer satisfaction and loyalty
Collection of Customer Data
Largest Share of Wallet
Get More Sales
Our Services at a Glance
- Consulting and Design
- Custom Customer Loyalty Programs
- Loyalty Software and Systems
- Management of Bonuses and Benefits
- Custom Systems Integration in Your IT Environment
- General service provider for all operational tasks
- Marketing and Communication
- Comprehensive support, ensuring happy customers at all times
Our Features and Technical Modules
Portal WEB + APP + Wallet – Quick and Flexible Setup
Our flexible, modular framework can be tailored precisely to your needs, both on the front end and the back end. From user interfaces to third-party integrations, including language options and hybrid solutions such as websites, apps, wallets, or customer cards: you choose, we implement.
Dynamic incentive engine based on rules and state level
Engage your customers in a targeted way with smart, individually configurable Earn & Burn rules—based on behavior, location, time, tier, or actions. Our engine enables fully automated and scalable processes down to the individual customer level—with unlimited options for rules and tiers.
Smart Communication and Campaign Management Engine + Gamification
Content, benefits, and actions are dynamically tailored to the customer’s profile—for maximum impact through personalized, trigger-based communication across all channels. As a full-service agency, we handle customer service, hotlines, copywriting, graphic design, and campaign development.
To ensure an optimal customer experience, rewards, services, and benefits are delivered in an automated, engaging, and personalized way across all channels—whether through the website, the app, or email. Through specific gamification elements, such as status levels and point systems, each customer receives incentives that are personally relevant across all communication channels.
Rewards Store: Attractive Rewards and Bonus Programs
Our state-of-the-art rewards stores and e-commerce systems manage more than 50,000 rewards, hundreds of vouchers, and around 300 suppliers.
Our own offers can be flexibly integrated based on criteria such as customer status or activity. As a full-service agency, we handle all aspects of benefits and rewards management, including delivery, as well as providing comprehensive support to ensure everyone is satisfied—all from a single source.
More than 600 loyalty program modules—a leading software framework—scalable and future-proof
Using more than 600 building blocks from modular systems, we develop your customized, future-proof customer loyalty framework—one that is flexibly expandable, scalable, and open to all common interfaces as well as third-party software.
Whether it’s an API, SAP, Salesforce, Siebel, or single sign-on: Our IT experts ensure seamless integration into your existing infrastructure—with minimal effort on your part.
The platform adapts to your system, not the other way around. In addition, our loyalty programs can be easily scaled to become multi-tenant, multi-brand, multilingual, or international solutions.
CRM, data, analytics, business intelligence, and accounting
Take advantage of valuable customer insights: With our integrated CRM, you’ll have access at all times to up-to-date customer data, customized reports, and precise segmentations—for more efficient marketing and sales optimization.
Thanks to open interfaces (SAP, ERP, CRM, SSO), purchase data and customer profiles can be seamlessly integrated. All data is protected in accordance with the GDPR. Use automated, data-driven intelligence to engage your customers at just the right moment.
Learn more in our free brochure on customer loyalty in the B2B sector
- How to Make the Most of Your Customers' Potential with a Customer Loyalty Program
- How Digitalization Can Increase the Effectiveness of Customer Loyalty Programs in Marketing and Sales
- Compelling Reasons for a Customer Loyalty Program—Even for B2B Companies
- How We Develop a Successful Customer Loyalty Program for You
Request our free B2B white paper now to learn more.
Types of Attractive Rewards and Worlds of Benefits
A Diverse World of Rewards:
More than 50,000 physical rewards
400 digital vouchers
Rewards tailored to individual specifications
Flexible Rewards Program:
Integration of internal company services and free products
, and flexible storage
Experiences & Events:
Reward Trips and Exclusive Events
Personalized Experience Offers
Service & Support:
Marketing and support services, payment processing for rewards programs
Just Three Steps to the Right Customer Loyalty Program
Strategy and Concept
Together, we develop a customized strategy that is tailored precisely to your needs. We seamlessly integrate all processes into the software and systems in a way that is tailored to your needs.
Technology and Process Engineering
We create worlds of benefits and communication systems that inspire your customers. Each module delivers unique customer experiences that strengthen long-term relationships.
A World of Benefits and Communication
Using our proven methods, we develop customized loyalty programs that appeal to emotions and spark desire. This ensures customer loyalty and boosts your success.
