B2B and B2C Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and revenue—encourage your customers to collaborate more.
B2B and B2C Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and revenue—encourage your customers to collaborate more.
Customer Loyalty Reinvented:
Your Solution to Price Wars and Digital Competition
The Challenge
Due to numerous competitors, overcapacity, and constant price comparisons, products are losing their unique selling points. The digital age makes it even more difficult to build long-term customer loyalty: competition is just a click away, and the emotional distance between the customer and the brand encourages rapid switching.
Competition and Digital Competition
The Solution
Effective customer retention rather than acquiring new customers
A customer loyalty program is 7 to 10 times less expensive than constantly investing in new customers. In addition to the product, it offers attractive additional benefits and exclusive perks that positively motivate customers. Through personalized communication and targeted rewards, customers are encouraged to engage more actively with your business. This provides you with a twofold benefit: active customer retention and more effective new customer acquisition.
Our Path
Our customer loyalty programs are tailored specifically to your business and your goals. Drawing on our experience in both the B2B and B2C sectors, we develop the concept that’s right for you. From a wide range of benefits and incentive products, we’ll find the best way to build customer loyalty and boost your business success.
Our Approach: Customized Customer Loyalty Programs for Your Success
More than 60 KPIs have shown measurable improvement thanks to customer loyalty
Increase customer satisfaction and loyalty
Customer Data Acquisition
Increase in portfolio share
Generate more revenue
Our Services at a Glance
- Consulting and Design
- Custom Customer Loyalty Programs
- Loyalty Software and Systems
- Benefits and Perks Management
- Custom System Integration into Your IT Environment
- General service provider for all operational tasks
- Marketing and Communication
- Comprehensive support for happy customers
Our Features and Technical Modules
Web Portal + App + Wallet – Quick and Flexible Implementation
Our flexible and modular framework can be tailored precisely to your needs—both on the front end and the back end. From user interfaces to third-party integrations, language options, and hybrid solutions such as web, app, wallet, or customer card: you choose, we implement.
Dynamic Incentive Engine Based on Rules and Status Level
Engage your customers in a targeted way with smart, customizable Earn Burn rules—based on behavior, location, time, tier, or actions. Our engine enables fully automated and scalable processes down to the individual customer level—with unlimited rule and tier options.
Smart Communication Engine, Campaign Management, and Gamification
Content, benefits, and promotions are dynamically tailored to the customer’s profile—for maximum impact through personalized, trigger-based communication across all channels. As a full-service agency, we handle customer service, hotlines, copywriting, graphic design, and campaign development for you.
To ensure an optimal customer experience, rewards, services, and benefits are delivered automatically, engagingly, and in a personalized manner across all channels—whether via the website, the app, or email. Thanks to targeted gamification elements such as status levels and point systems, each customer receives incentives tailored to their individual needs through various communication channels.
Rewards Store: Attractive Rewards and Incentive Programs
Our state-of-the-art rewards stores and e-commerce systems manage more than 50,000 rewards, hundreds of gift cards, and approximately 300 suppliers.
Custom offers can be flexibly integrated based on criteria such as customer status or activity. As a full-service agency, we handle the entire management of benefits and rewards, including delivery, as well as comprehensive support to ensure everyone is satisfied—all under one roof.
More than 600 loyalty program modules—leading software framework—scalable, future-proof
Drawing on a library of more than 600 modular system components, we develop your customized, sustainable customer loyalty framework—one that is flexible, scalable, and compatible with all common interfaces as well as third-party software.
Whether it’s APIs, SAP, Salesforce, Siebel, or single sign-on, our IT experts ensure seamless integration into your existing infrastructure—with minimal effort on your part.
The platform adapts to your system, not the other way around. In addition, our loyalty programs can easily be converted into multi-tenant, multi-brand, multilingual, or international solutions.
CRM, data, analytics, business intelligence, and accounting
Take advantage of valuable customer insights: With our integrated CRM, you have access at any time to up-to-date customer data, customized reports, and targeted segmentations—for more effective marketing and optimized distribution.
Thanks to open interfaces (SAP, ERP, CRM, SSO), purchasing data and customer profiles can be seamlessly integrated. All data is protected in accordance with the GDPR. With automated, data-driven intelligence, you can engage your customers at exactly the right moment.
Learn more in our free brochure on customer loyalty in B2B
- How to Maximize Your Customers' Potential Through a Customer Loyalty Program
- How Digitization Can Boost the Effectiveness of Customer Loyalty Programs in Marketing and Distribution
- Concrete Reasons for a Customer Loyalty Program, Even for B2B Companies
- How We Develop a Successful Customer Loyalty Program for You
Request our free B2B white paper now and learn more.
Types of Bonuses and Attractive Benefit Packages
A wide range of premiums:
More than 50,000 physical rewards
,400 digital gift cards
Rewards tailored to individual specifications
Flexible Bonus Plan:
Integration of in-house services and free products
, flexible inventory management
Event Experiences:
Reward Trips and Exclusive Events
: Personalized Experiences
Customer Support:
Marketing and Support Services, Payment Management for Bonus Programs
Just three steps to creating a customer loyalty program tailored to your needs
Strategy and Design
Together, we develop a customized strategy that is perfectly tailored to your needs. We integrate all processes seamlessly and in a customized manner into software and systems.
Implementation of the technique and processes
We create value propositions and communication systems that inspire your customers. Each module delivers unique customer experiences that strengthen long-term relationships.
A World of Benefits and Communication
Using our proven methods, we develop customized loyalty programs that appeal to emotions and spark desire. This helps you secure loyal customers and boost your success.
