B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and revenue—encourage your customers to collaborate more.
B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase customer loyalty and revenue—encourage your customers to collaborate more.
A New Approach to Customer Loyalty:
Your Solution to the Price War and Digital Competition
The Challenge
Due to numerous competitors, overcapacity, and constant price comparisons, products lose their unique selling points. The digital age makes it even more difficult to build long-term customer loyalty: the competition is just a click away, and the emotional distance between the customer and the brand encourages rapid changes.
Competition and Digital Competition
The Solution
Effective customer retention rather than new customer acquisition
A customer loyalty program is 7–10 times more cost-effective than constantly investing in new customers. In addition to the product, it offers attractive additional perks and exclusive benefits that positively motivate customers. Through personalized communication and targeted rewards, customers are encouraged to engage more deeply with your business. This way, you benefit in two ways: through active customer retention and more effective new customer acquisition.
Our Approach
Our customer loyalty programs are tailored to your company and your goals. Drawing on our experience in both the B2B and B2C sectors, we develop the concept that best suits your needs. From a wide range of benefits and incentive products, we find the best way to build customer loyalty and boost your business success.
Our Approach: Customized Customer Loyalty Programs Designed for Your Success
More than 60 KPIs have shown measurable improvement through customer retention
Increase Customer Satisfaction & Loyalty
Collection of Customer Data
Larger Share of Wallet
Increase revenue
An Overview of Our Services
- Consulting and Design
- Customized customer loyalty programs
- Loyalty Software and Systems
- Rewards and Benefits Management
- Custom System Integration into Your IT Environment
- General service provider for all operational tasks
- Marketing and Communication
- Comprehensive support for all-around customer satisfaction
Our Features and Technical Modules
WEB Portal + APP + Wallet – Rapid and Flexible Implementation
Our flexible and modular framework adapts perfectly to your needs—both on the front end and the back end. From user interfaces to third-party integration, language options, and hybrid solutions such as websites, apps, wallets, or customer cards: you choose, we deliver.
Dynamic incentive engine based on rules and status levels
Engage your customers in a targeted way with smart, customizable Earn & Burn rules—based on behavior, location, time, tier, or actions. Our engine enables fully automated and scalable processes down to the individual customer level—with unlimited options for rules and tiers.
Intelligent Communication Engines and Campaign Management + Gamification
Content, benefits, and actions are dynamically tailored to the customer’s profile—for maximum impact through personalized, trigger-based communication across all channels. As a full-service agency, we handle customer service, hotline support, copywriting, graphic design, and campaign development for you.
To ensure an optimal customer experience, rewards, services, and benefits are delivered in an automated, engaging, and personalized way across all channels—whether via the website, app, or email. Through targeted gamification elements such as status levels and point-based worlds, each customer experiences incentives that are personally relevant across communication channels.
Shop Premi: Attractive Premiums and Reward Programs
Our state-of-the-art rewards shops and e-commerce systems manage over 50,000 rewards, hundreds of vouchers, and approximately 300 suppliers.
Your offers can be flexibly tailored based on criteria such as customer status or activity. As a full-service agency, we handle the entire management of benefits and rewards—including delivery—and provide comprehensive, 360-degree support—all from a single source.
Over 600 functional modules from Loyalty—the leading software framework—scalable and future-proof
With over 600 modular system components, we develop your customized, future-proof customer loyalty framework—one that is flexibly expandable, scalable, and compatible with all common interfaces and third-party software.
Whether it’s APIs, SAP, Salesforce, Siebel, or single sign-on, our IT experts ensure seamless integration into your existing infrastructure—with minimal effort on your part.
The platform adapts to your system, not the other way around. In addition, our loyalty systems can be easily expanded to support multi-tenant, multi-brand, multilingual, or international solutions.
CRM, Data, Analytics, Business Intelligence, and Accounting
Leverage Valuable Customer Insights: With our integrated CRM, you always have access to up-to-date customer data, customized reports, and targeted segmentations—for more efficient marketing and optimized sales.
Thanks to open interfaces (SAP, ERP, CRM, SSO), purchase data and customer profiles can be seamlessly integrated. All data is protected in accordance with the GDPR. Using automated, data-driven intelligence, you can engage your customers at exactly the right moment.
Learn more in our free brochure on customer loyalty in B2B
- How can you use a customer loyalty program to maximize your customers' potential?
- How Digitalization Can Boost the Effectiveness of Customer Loyalty Programs in Marketing and Sales
- Solid reasons for a customer loyalty program, even for B2B companies
- How We Develop a Successful Customer Loyalty Program for You
Request our free B2B white paper now and learn more.
Attractive rewards and a world of benefits
A diverse range of awards:
Over 50,000 physical prizes
400 digital gift cards
Prizes tailored to individual preferences
Flexible Rewards Program:
Integration of in-house services and promotional items
& flexible inventory management
Experiences & Events:
Reward Trips and Exclusive Events
Personalized Experience Offers
Service & Support:
Marketing and support services, Payment management for rewards programs
Just three steps to your customized customer loyalty program
Strategy and Concept
Together, we develop a customized strategy that is precisely tailored to your needs. We seamlessly and custom-tailored integrate all processes into software and systems.
Technical Structure and Processes
We create worlds of benefits and communication systems that delight your customers. Each module delivers unique customer experiences that strengthen long-term relationships.
Worlds of Benefits and Communication
Using our proven methods, we develop customized loyalty programs that appeal to emotions and spark desire. This helps you secure loyal customers and boost your success.
