Our Loyalty Services

Concept development, software, benefits programs, communication, and operations—all full-service solutions from a single source

Our Loyalty Services

Concept development, software, benefits programs, communication, and operations—all full-service solutions from a single source

Tailored Program

Our approach is to specifically develop your customers, employees, or sales representatives as they progress through their individual customer journeys, providing them with systematic support and aligning them with your company’s goals. We remain innovative, yet simple and easy to understand.

With a customized program tailored to your marketing and sales goals, you will achieve the desired, measurable success.

Efficient Customer Loyalty and Incentives – Your Partner from the Start

Everything from a single source

Boost your brand’s appeal with the perfect loyalty solution!

Make your products and brand even more appealing and work with us to develop your ideal loyalty solution! As a full-service partner, we offer you everything from a single source: from concept development and implementation to ongoing operations.

Whether it’s customer loyalty in B2B or B2C, employee motivation, or sales promotion—with over 35 years of experience and the right tools, we’ll reliably support you as you work toward achieving your goals.

You can count on these services

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Consulting

Using sound methods, research, and best practices, we develop effective strategies. With a focus on solutions and tailored to your market situation, we create a clear plan for the desired behavioral change.

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Conception

Tailored solutions covering benefit definition, goals, onboarding, technology, KPIs, processes, and partnerships—including costs, operations, and a timeline leading up to the go-live date.

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Software and Systems

Our microservice-based Loyalty Framework, with over 600 functions, enables a customized, efficient customer loyalty process. It is successful when IT implements the communication strategy perfectly.

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Development

Customized databases, interfaces, and apps—seamlessly integrated to ensure optimal connectivity, flexible IT processes, and the perfect execution of your marketing and sales goals.

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Rewards and Benefits Management

Prodata offers customized benefit programs—including merchandise, gift cards, travel, and services—in your branded store. High availability, fast delivery, and top-notch service ensure maximum customer satisfaction.

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Marketing and Communication

PRODATA handles your campaign management—from planning and management to delivery—across all channels and optimized for maximum impact.

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Project Management

A dedicated project manager provides you with expert support throughout the entire project and ensures that your goals are achieved in the best possible way.

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Support

We provide comprehensive support for your project. Your project manager and our service team are available to answer questions, assist with further development, and provide customer support—including the optimization of benefits programs and purchasing.

Our Services at a Glance

Our Methodology – Your Success in Three Phases

Conception

First, we work together to develop a strategy, which we then use to create a concept for your program. We define goals such as customer loyalty, increased sales, higher purchase frequency, or revenue growth.

Next, we define the program’s benefit components and services, as well as the relevant target groups. The goal is to align your needs with those of your customers, employees, or sales representatives. The result is a detailed concept template that covers all strategic, operational, communicative, and economic aspects.

We work with you to develop a personalized strategy that best helps you achieve your goals.

Setup and Development

We implement the concept both technically and operationally—efficiently and professionally.

After the concept is developed, our experienced project managers and technicians implement all content. We handle the setup of systems, websites, processes, and databases, and work with you to develop advertising materials. In addition, we coordinate with subcontractors, such as printing companies and reward suppliers.

With state-of-the-art technology and a powerful server architecture, we ensure the secure management of data and IT processes. Our modular development approach enables the fast and cost-effective implementation of your specific requirements.

Operations

We handle the entire operation of your program, including technical and communication services, support, and benefits management. Upon request, you’ll receive regular statistics and can measure the effectiveness of your activities using our performance monitoring tools. Your dedicated project manager will support you in the ongoing optimization and further development of your program to ensure its vitality.

We manage and optimize your loyalty program—for long-term success.

Full service for B2B, B2C, and B2E. Six smart programs for maximum loyalty

Discover a selection of our solutions for your successful loyalty strategy here.
Contact us now. We’d be happy to offer a no-obligation consultation and show you the right solution for you!

Contact us directly!

Get Direct, No-Obligation Advice

Thorsten Heftrich,
Loyalty Consultant and Managing Director

We're happy to help you!

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Thorsten Heftrich

Loyalty Berater und Geschäftsführer

Mehr Kundenbindung. Mehr Umsatz: Lassen Sie uns über Ihren Loyalty-Erfolg sprechen.

Wie wollen wir uns treffen?
Tel: 0721 98171-111